Glossary

 

AMA (Ask Me Anything):
AMA blog posts are post in which questions and answers are exchanged in real time. Many celebrities and companies host AMA blog posts to connect with their followers and fans.

Artificial Intelligence (AI):
Artificial Intelligence uses machine learning to adapt the way humans think, which results in a more efficient experience for customers. Chatbots and home assistants like Alexa are prime examples of AI.

Avatar:
Avatars are representations of a person in digital contexts. Profile pictures on social media are often an avatar. Avatars use computer-generated images, and can resemble the user fairly accurately for some facial features.

B2B social media marketing:
B2B social marketing on a company’s Facebook and Instagram is good for business, generating interested parties, and turning them into website visitors.

B2C social media marketing
B2C social media marketing is designed to promote your business on social media platforms, which can be achieved through generating a large following of users and using hashtags or engaging in cross promotion with other companies.

Bio:
A bio is a personal summary about you, like “about me”. On certain platforms it may be called an ‘about’ section.

Bitmoji:
Bitmoji is customized avatar that you can use on social media. It’s a synonym for a term which is Avatar, and it is mostly used on Snapchat.

Boosted post:
A boosted post is a form of advertising that businesses use to promote or sell their products or services. By using boosted posts, companies are marketing their own posts without paying for the advertising on social media platforms like Facebook and Instagram.

Brand awareness:
Creating awareness means increasing your company’s recognition or memory among its target audience using social media.

Carousel:
Carousels are one of the most popular social media formats when it comes to advertising. These ads display multiple images and text that users can click through. Carousels are available on every platform, even when it comes to traditional advertising techniques.

Chat:
Chats are conversations between people on social media. Chats can occur through things such as Direct Messages on each platform.

Chatbots:
Chatbots are AI-based bots that perform tasks on messaging platforms such as Facebook Messenger. You can program these bots to answer questions and provide customer service, or make recommendations on ecommerce sites.

Clickbait:
Clickbait refers to headlines that are misleading to entice readers to click on the link, which leads them to a story that is not as great as the headline. Using this technique in social media can have a negative effect on your content.

Clickthrough rate (CTR):
Click through rate (CTR) refers to the measurement of how many people see a social media ad and decide to click on it to learn more. This social media term is used in reference to social media ads. The formula for calculating this performance measure is the number of clicks divided by total impressions.

Community manager:
A community manager is a person who interacts with and monitors followers to find new ways to interact with them. They nurture relationships between a business and it’s followers.

Conversion rates:
One of the most important social media marketing terms is “conversion rate.” This term refers to people completing desired actions, like buying a product or signing up for an event. Conversion rates are critical because they measure your social media growth.

Direct message (DM):
Send a private message to your followers’ inbox to best answer their questions. Direct messages are an excellent medium for prospects to reach your business, and you can use chatbots if you are managing a lot of them.

Disappearing content:
Disappearing content is content that deletes itself after 24 hours, such as on Facebook Stories. It’s a great medium to create the fear of missing out with your audience.

Emoji:
Social media should be fun, which is why they are a great place to use emojis. Include emojis that people will understand and you could increase audience engagement.

Facebook canvas:
Facebook users can have their whole screen taken over by a canvas ad that is only available for use on mobile devices.

Feed:
Feed is the content that pops up when you log in to your social media. The feed combines posts by friends, suggested pages and posts, and social media ads.

Follower:
A follower is someone who subscribes to your account or page so that they can get frequent updates from your business.

Handle:
Handle refers to a username on Twitter. It is created by using the @ symbol.

Hashtag:
To use hashtags, insert the hash symbol in your tweet. This will allow you to find relevant content and influence others through social media. Hashtags allow for easy discovery of trending topics and facilitate conversation on how we can address such topics.

Impressions:
The more impressions a post has, the more people who see it. It’s also possible to reach one person many times.

Influencer:
Influencers are people with a large audience that uses these influencers for information about products, people, places and more. Many businesses want to connect with these influencers in order to promote their own products.

Insights:
Insight programs can help improve your page’s performance by giving you information about how your content is doing for your audience. You can monitor this on social media platforms like Facebook and Instagram.

Key performance indicator KPI:
KPI is a metric that you can use to see if your social media marketing campaign is successful. It can be used as a performance indicator, so you know whether or not your campaign is profitable.

Like:
Social media users can enjoy your content by clicking “like”. Facebook uses a thumbs up, while other sites like Instagram and Twitter use hearts.

Lurker:
Sometimes, people check out your content without interacting with it. They are known as lurkers.

Meme:
A meme is something that goes viral. Participants make it their own by altering the original picture and spreading it to their followers.

Microinfluencer:
Microinfluencers have a smaller niche audience, which means that businesses reach the target audience easier and more effectively. They’re typically on this platform because they’re looking for an opportunity to share their knowledge with other influencers and are open about their work with brands.

Native advertising:
With native advertising, your sponsored post looks like an ordinary, unpromoted post. They come with a “sponsored” label but also have a natural appearance in the layout and style of an average post.

Newsjacking:
Newsjacking is a social media term that means to post about current events in relation to your brand, without pre-planning.

Organic reach:
Organic reach is the number of people who see your content for free before it’s promoted through paid advertising. Organic reach is increased by followers who engage with posts or by people scrolling past an ad on Facebook and see other friends interact with your content.

Pin:
Pins are one of the many things you can post on Pinterest. They are individual posts that are uploaded by users and shared with others.

Pinned post:
Pinned posts are a way to highlight content that’s important to you and your audience. You’ll have an increased reach for pinned posts because these will appear at the top of your profile feed.

Post:
A post is any shared content on social media, such as photos, videos or status updates.

Regram:
Originally an exclusive term on the Instagram app, “regram” is the process of reposting someone else’s content. You want to make sure you have their blessing before reposting their content. See User Generated Content.

Repin:
Repin is the act of taking someone else’s Pin on Pinterest, attaching it to your own board, and posting it to your profile so that other people can see it.

Repost:
Reposting is the act of taking someone else’s content and sharing it on your profile. Reposting includes regrambing, repining, and retweeting.

Retargeting:
Retargeting is an online advertising strategy that aims to re-engage visitors who previously visited your site but left before converting. A retargeting campaign on social media may involve running targeted ads to people who have come close to converting, but not yet become customers.

Retweeting:
When you retweet someone’s content on your profile, they are notified and it will show up in their timeline.

Sentiment:
Sentiment measures how people feel about your brand, as opposed to how engaged they are. It is a measure of their attitude and feelings towards your brand.

Social commerce:
“Social commerce” is the process of selling products and services through social media outlets like Facebook and Twitter. This type of advertising doesn’t take the user away from the social media page, making purchases more seamless.

Social listening:
Social listening means to listen to what people are saying about your company or industry. This can be used to identify top influencers, track changes in sentiment and see how people are discussing a topic.

Social media management:
You can streamline your social media management with the help of free and paid tools, as well as professional services.

Social media marketing:
If a company needs to reach users, social media is an easy and interactive way to do so. A company can then give feedback back to the user in a two-way conversation.

Social media monitoring:
Social media monitoring is very similar to social media listening, utilizing data such as what people are talking about you and how they are interacting with your content. These information is then compiled in a manner that can be used for analysis.

Social selling:
Social selling is when you use social media tools to find valuable leads for your business. You can use this to hyper-target prospects and create meaningful relationships with them.

Sponsored posts:
In a sponsored post, celebrities and influencers share products on their social media page. The person uses hashtags to indicate that the post is sponsored.

Stories:
Stories are a temporary content that you post to your business’s page. They appear at the top of a users’ feed.

Tag:
The use of the word “tag” on social media is to say someone in a post or photo. When people see that they get notified. Businesses are using this to see who their followers know and then take advantage of that.

Thread:
Reddit is an example of a threading service, which includes all the comments made by individuals in the conversation.

Troll:
Trolling causes social media buzz, and companies have to deal with it. Trolls try to be offensive on purpose, to provoke other people or your brand.

TrueView:
Your ads will be shown to those with interest in your brand, as viewers have the option of skipping your ad after five seconds. TrueView is a type of ad supported by YouTube.

Tweet:
Tweet is the term for posting on Twitter.

User-generated content:
User generated content allows brands to post their endorsements from their customers and share them on social media. This is an excellent tactic for showing people how others experience your brand. Example: Crowdsulbing

Vanity metrics:
“Vanity metrics” are numbers that sound impressive on the outside, but don’t go deep enough to show true value. When these numbers define your strategy, you will be disappointed by them.

Verified:
Being Verified on a social media platform means proving who you are and receiving a verification checkmark next to your profile. Verified is typically reserved for famous people as it prevents fake accounts with similar names/personalities from causing havoc.

Viral:
When a post goes viral, this means that the post has reached a substantial number of engagements and that it’s spreading across the Internet rapidly.

Vlogging:
Vlogging is a publishing platform that has content in video format, with blogs. The video blog, or vlog as it is also known, has historically been used for sharing the stories of one’s personal life on the internet, and this form of social media has now become a noun.

Webinar:
A webinar is an online broadcast of a presentation designed to educate an audience. People watch the presentation, interact with the presenter by typing messages or comments, and engage with the others in the chat about content.